The Elgins – Darling Baby (1966) #4 R&B, #72 Pop

The Elgins came about from a merger of Motown/Tamla artists Saundra Mallett and The Downbeats.

It took three years before the group’s first single, “Darling Baby,” was released  on the Motown/VIP label.  With a little more promotion I am sure in would have been a national hit,  but you know how Motown did things,  hiring many, many great talented  artists but only promoting a select few!

Amazingly, even without promotion “Darling Baby”  made the top Pop 100.  Just goes to show you that good music will find a way!  Of course this was another great song composed by Holland, Dozier and Holland so it just had to be a hit — didn’t it?

Musically Yours,

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