This great song, penned by Lamont Dozier, Freddie Gorman and Brian Holland, was first released as the B-side of “Locking Up My Heart”. Ironically it bettered the A side on the R&B charts by one (going to US R&B #24) — but did poorer on the US Pop Chart (going only to #78 vs #44).
This track was recorded March 5, 1963 for Stevie Wonder. But The Vandellas overdubbed on April 1, 1963, according to the liner notes for “Motown Sings Motown Treasures#1, where the song was first and finally released in 1999.
Finally, Marvin Gaye recorded a cover of “Forever” late in 1964. It was released as the B-side of “How Sweet It Is” in January 1965.
Such a great song should never have been relegated to only B-Side status. Like I have said before, in earlier blogs, Mr. Gordy wasn’t always on the money with his decisions IMHO.
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Thanks for reading and listening my friends.
Filed under:Forever,Girl Groups,Lamont Dozier/Freddie Gorman/Brian Holland,Magnificent Male Vocalists,Martha & The Vandellas,Marvin Gaye,Motown,Motown Covers Motown,Motown/Tamla,R&B/Motown,Sixties,The Marvelettes