"Forever" Performed by The Marvelettes (1963), Martha & The Vandellas (1963) & Marvin Gaye (1964)

January 28, 2008


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This great song, penned by Lamont Dozier, Freddie Gorman and Brian Holland, was first released as the B-side of “Locking Up My Heart”. Ironically it bettered the A side on the R&B charts by one (going to US R&B #24) — but did poorer on the US Pop Chart (going only to #78 vs #44).

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This track was recorded March 5, 1963 for Stevie Wonder. But The Vandellas overdubbed on April 1, 1963, according to the liner notes for “Motown Sings Motown Treasures#1, where the song was first and finally released in 1999.

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Finally, Marvin Gaye recorded a cover of “Forever” late in 1964. It was released as the B-side of “How Sweet It Is” in January 1965.

Such a great song should never have been relegated to only B-Side status. Like I have said before, in earlier blogs, Mr. Gordy wasn’t always on the money with his decisions IMHO.

Be sure to vote here to share your favorite version of this song.

Thanks for reading and listening my friends.

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Filed under:Forever,Girl Groups,Lamont Dozier/Freddie Gorman/Brian Holland,Magnificent Male Vocalists,Martha & The Vandellas,Marvin Gaye,Motown,Motown Covers Motown,Motown/Tamla,R&B/Motown,Sixties,The Marvelettes

{ 2 comments… read them below or add one }

1 bluedreamer January 30, 2008 at 8:20 am

hello heres my rank of course i love the marvelletes version im a fan of them hehe
then the version of the M&TV
uhmm i havent watched yet the youtube but i will do iinform you about marvin if i do watch it

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2 sondan January 30, 2008 at 2:17 pm

Hi blued,

I too am torn between the Marvelettes and M&TV versions. I will have to listen and compare both a little more before I decide on my fave.

L8tr

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